KUPIVIP

Creating a coherent user experience across mobile apps of the largest online fashion outlet in Russia, and improving performance on key metrics.
App StoreGoogle PlayWebsite
⑦ Results
  • Read all the Baymard studies. Proved some of them wrong;
  • In a year we’ve completely updated the design of the app on both platforms;
  • Conducted dozens of user interviews;
  • Streamlined our internal processes and improved communcation with developers. Emptied backlog;
  • Onboarded two new designers;
  • Created a new direction for the catalog photo shoots;
  • Evolved our branding: introduced a new typeface across the platforms (thank you, Gayane Bagdasaryan!), created new guidelines for banners and graphic materials;
  • Worked closely with the hired agency on a website redesign.

We’ve also created the app extensions for Apple Watch and iMessage, got featured on the App Store several times, and increased the average app rating from 3.6 to 4.7 stars. 🚀

When a visual language of our mobile apps has been established, we’ve transitioned the website to use it as well, considering how aged it looked in comparison.

© 2020 Maxim Melnikov.